Last Updated: June 5, 2026
주식회사 파이쥬(PYJU Inc.) (a company incorporated under the laws of the Republic of Korea, with business registration number [131111-0712123], hereinafter "We", "Us" or "Our") is committed to protecting Your privacy. This Privacy Policy explains how We collect, use, store, disclose, and protect Your personal data when You use Our short drama mini-program (the "Mini-Program") available on TikTok (the "Platform"). By accessing or using the Mini-Program, You acknowledge that You have read, understood, and agree to the practices described in this Privacy Policy, in compliance with the Republic of Korea's Personal Information Protection Act ("PIPA"), as well as other applicable data protection laws and regulations (including the EU General Data Protection Regulation ("GDPR") where applicable).
We collect personal data that You provide to Us or that is automatically collected when You use the Mini-Program. The types of information We collect include:
Account Information: If You choose to register or log in to the Mini-Program using Your TikTok account, We may collect certain information from Your TikTok account, including Your TikTok OpenID, TikTok username, avatar, and user ID (in accordance with TikTok's platform rules and with Your consent).
Contact Information: If You contact Us for support, feedback, or complaints, We may collect Your email address, phone number, or other contact information You provide.
User-Generated Content: If You upload, post, or transmit any content through the Mini-Program (if applicable), such as comments, reviews, or videos, We may collect such content.
Usage Data: We may collect information about how You use the Mini-Program, such as the short drama episodes You view, watch duration, and the features You access and the actions You take (e.g., likes, shares, comments).
Device Information: We may collect information about the device You use to access the Mini-Program, such as the device model, operating system, IP address, browser type, and unique device identifier (e.g., IDFA, GAID).
Location Information: With Your consent, We may collect approximate location information based on Your IP address or device settings, to provide location-relevant Content (if applicable).
Network Information: We may collect Your IP address, network type (Wi-Fi/cellular), and carrier information.
Log Data: We may collect access timestamps, error logs, crash reports, and referral URLs for debugging and performance monitoring purposes.
Payment Information: When You purchase virtual coins, payments are processed by the Platform (TikTok) or third-party gateways. We do not collect or store Your financial details (like full credit card numbers). We only receive transaction confirmations and order IDs to credit Your account.
TikTok Platform: When You authorize the Mini-Program to access Your TikTok account, We receive information in accordance with TikTok's API and the permissions You have granted. This may include Your TikTok OpenID, profile information, and other data as permitted by TikTok's Developer Terms.
Payment Processors: If You make in-app purchases, our payment service providers may share transaction confirmation data with Us. We do not receive or store Your full credit card number or bank account details.
Analytics Providers: We may receive aggregated or de-identified analytics data from third-party analytics services integrated into the Mini-Program.
We may use the following technologies to collect information about Your use of the Mini-Program:
Cookies and Local Storage: Small data files stored on Your device to remember Your preferences and improve functionality.
TikTok SDK Tracking Tools: As part of the TikTok Mini-Program framework, certain tracking tools provided by TikTok may be used to collect analytics data. Please refer to TikTok's Privacy Policy (https://www.tiktok.com/legal/privacy-policy) for details.
Third-Party Analytics SDKs: We may use analytics tools (e.g., Google Analytics, TikTok Analytics) to understand user behavior and improve Our services.
You can manage Your cookie preferences through Your device or browser settings. Disabling cookies may affect certain functionalities of the Mini-Program.
We process Your personal data based on the following legal grounds:
Consent: Account registration via TikTok login, location data collection, promotional communications, cookies.
Contractual Necessity: Providing the Mini-Program services, processing in-app purchases, delivering Content.
Legitimate Interest: Improving Our services, analytics, fraud prevention, security monitoring.
Legal Obligation: Complying with court orders, regulatory requirements, and applicable laws.
For users in the European Economic Area (EEA) or United Kingdom (UK): We rely on the legal bases set out in Article 6 of the GDPR. Where We rely on legitimate interest, We have conducted a balancing test to ensure that Our interests do not override Your fundamental rights and freedoms.
We use the information We collect for the following purposes:
Delivering short drama Content, including free and premium (paid) episodes;
Processing and managing in-app purchases and coin/token transactions;
Authenticating Your identity and managing Your account;
Ensuring the smooth operation and functionality of the Mini-Program.
Recommending short drama Content based on Your viewing history, preferences, and usage patterns;
Customizing the user interface and experience based on Your device and settings;
Providing language and region-appropriate Content.
Responding to Your inquiries, feedback, and complaints;
Sending service-related notifications (e.g., episode updates, system maintenance notices);
Sending promotional communications with Your opt-in consent (You can opt out of promotional communications at any time by contacting Us at [support@pyjukr.com]or adjusting Your notification settings within the Mini-Program).
Analyzing user behavior, viewing patterns, and engagement metrics to improve the Mini-Program;
Conducting A/B testing and feature optimization;
Monitoring and analyzing trends, usage, and activities.
Detecting, preventing, and addressing fraud, unauthorized access, and technical issues;
Monitoring for violations of Our Terms of Service or applicable laws;
Protecting the rights, property, and safety of Our users and the public.
Displaying advertisements within the Mini-Program, which may be personalized based on Your usage data and preferences;
Measuring the effectiveness of advertising campaigns;
You may opt out of personalized advertising by adjusting Your device settings or contacting Us.
Complying with applicable laws, regulations, court orders, and governmental requests;
Enforcing Our Terms of Service and other legal rights.
For other purposes with Your explicit consent.
We do not sell Your personal data. We may share Your information in the following circumstances:
We may share Your personal data with third parties when You have given Us Your explicit consent to do so.
We share certain information with TikTok in accordance with TikTok's Developer Terms and data sharing requirements, including data necessary for Mini-Program operation and integration, analytics data required by TikTok for platform oversight, and data required for compliance with TikTok's platform policies. Please refer to TikTok's Privacy Policy (https://www.tiktok.com/legal/privacy-policy) for information on how TikTok processes Your data.
We engage trusted third-party service providers who assist Us in operating the Mini-Program. These providers are contractually bound to:
Use Your data only for the purposes of providing services to Us;
Implement appropriate data protection measures;
Comply with applicable data protection laws.
Our service providers include:
Cloud Hosting Providers for data storage and server infrastructure;
Analytics Providers for usage analytics and reporting (using anonymized/pseudonymized data);
Payment Processors for processing in-app purchases (transaction data only, no full payment card details);
Customer Support Tools for managing user inquiries;
Advertising Partners for ad delivery and measurement (with Your consent);
Content Delivery Networks for delivering video content efficiently.
We may disclose Your personal data if required to do so by applicable law, regulation, legal process, or governmental request, or if We believe in good faith that disclosure is necessary to comply with a legal obligation, protect and defend Our rights or property, prevent fraud or other illegal activity, or protect the personal safety of users or the public.
In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, Your personal data may be transferred to the acquiring entity. We will provide notice before Your personal data is transferred and becomes subject to a different privacy policy.
We may share aggregated or de-identified data that cannot reasonably be used to identify You with third parties for research, analytics, marketing, or other purposes.
To measure the performance of our marketing campaigns on the TikTok Platform and other networks, we may share encrypted or de-identified device identifiers and event data (e.g., app installation, registration, or purchasing coins) with third-party mobile measurement partners (MMPs) such as AppsFlyer, and advertising networks including TikTok Ads. This data is used solely for attribution and optimizing ad delivery.
| Data Category | Retention Period | Purpose |
| Account Information | Duration of account plus 12 months after deletion | Service provision and legal compliance |
| Transaction/Payment Records | 5 years from transaction date | Tax and financial regulatory requirements |
| Usage Data | 24 months from collection | Analytics and service improvement |
| Device/Log Data | 12 months from collection | Security monitoring and troubleshooting |
| Customer Support Records | 24 months from resolution | Quality assurance and dispute resolution |
| Cookies Data | Up to 13 months, or as set by Your browser | Functionality and preference management |
We retain Your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law. The general retention periods are as follows:
We take reasonable technical and organizational measures to protect Your personal data from unauthorized access, use, disclosure, modification, or destruction. These measures include, but are not limited to, data encryption, access control, regular security audits, and employee training. However, no data transmission or storage system is 100% secure, and We cannot guarantee the absolute security of Your personal data.
Under PIPA and other applicable data protection laws, You have the following rights regarding Your personal data:
Right to Access: You have the right to request access to the personal data We hold about You.
Right to Correction: You have the right to request that We correct any inaccurate or incomplete personal data We hold about You.
Right to Erasure: You have the right to request that We erase Your personal data, subject to certain exceptions under applicable law.
Right to Restriction of Processing: You have the right to request that We restrict the processing of Your personal data in certain circumstances.
Right to Data Portability: You have the right to request that We provide You with a copy of Your personal data in a structured, machine-readable format, or to transmit it to another data controller, where technically feasible.
Right to Withdraw Consent: You have the right to withdraw Your consent to the processing of Your personal data at any time, where the processing is based on Your consent. Withdrawing consent will not affect the legality of processing based on consent before withdrawal.
Right to Object: You have the right to object to the processing of Your personal data where such processing is based on Our legitimate interests.
To exercise any of these rights, please contact Us at [support@pyjukr.com]. We will respond to Your request within a reasonable time, in accordance with applicable law.
The Mini-Program may display advertisements that are tailored to Your interests based on Your usage data, viewing history, and device information. We may work with third-party advertising partners to deliver these advertisements.
Your choices regarding interest-based advertising:
Device Settings: You can limit ad tracking through Your device settings (e.g., "Limit Ad Tracking" on iOS or "Opt Out of Ads Personalization" on Android).
Opt-Out: You may contact Us to opt out of personalized advertising within the Mini-Program.
The Mini-Program may contain links to third-party websites, apps, or services. This Privacy Policy does not apply to third-party services. We are not responsible for the privacy practices of such third parties. We encourage You to review the privacy policies of any third-party services You access through the Mini-Program.
The Mini-Program is not intended for children under the age of 14 (or the minimum age required by applicable law in Your jurisdiction, e.g., 16 in certain EEA member states; 13 in the United States under COPPA).
We do not knowingly collect personal data from children under the applicable minimum age. If You are a parent or guardian and believe that Your child has provided Us with personal data without Your consent, please contact Us immediately at support@pyjukr.com.
If We become aware that We have collected personal data from a child under the applicable minimum age without verified parental consent, We will take immediate steps to delete such data from Our systems within 72 hours of discovery and terminate the child's access to the Mini-Program.
For users between the minimum age and 18, parental or guardian consent is required before using the Mini-Program, as set forth in Our Terms of Service.
We reserve the right to modify this Privacy Policy at any time. When We make material changes, We will:
Post the updated Privacy Policy within the Mini-Program;
Update the "Last Updated" date at the top of this Privacy Policy;
Provide a prominent notice within the Mini-Program (e.g., a pop-up notification) for material changes;
Where required by law, seek Your renewed consent before implementing changes that affect Your rights.
Your continued use of the Mini-Program after the updated Privacy Policy takes effect constitutes Your acceptance of the modified Privacy Policy. If You do not agree with the changes, You should stop using the Mini-Program and request deletion of Your data.
We have designated a Personal Information Protection Officer (PIPO) who is responsible for overseeing Our data protection practices and handling user requests under PIPA and other applicable laws. You may contact Our PIPO for any privacy-related questions or concerns:
Personal Information Protection Officer:주식회사 파이쥬(PYJU Inc.)
Address: 경기도 성남시 분당구 장미로 86, 702-15호(야탑동, 이코노샤르망)[702, 86 Jangmi-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, Republic of Korea]
Email: support@pyjukr.com
Your personal data may be transferred to, stored in, and processed in the Republic of Korea and other jurisdictions where Our service providers are located. These jurisdictions may have data protection laws that differ from those in Your country of residence.
Safeguards We implement for international transfers include:
Standard Contractual Clauses (SCCs): For transfers from the EEA/UK, We use European Commission-approved Standard Contractual Clauses.
Data Processing Agreements: We enter into data processing agreements with all service providers that process personal data on Our behalf.
PIPA Compliance: We ensure that all transfers comply with PIPA's requirements for the overseas transfer of personal data, including obtaining Your consent or meeting applicable regulatory requirements where required.
Adequacy Assessments: We conduct assessments to ensure that recipient countries or entities provide an adequate level of data protection.
If You have any questions, complaints, or requests regarding this Privacy Policy or the processing of Your personal data, please contact Us at:
주식회사 파이쥬(PYJU Inc.)
Registered Address: 경기도 성남시 분당구 장미로 86, 702-15호(야탑동, 이코노샤르망)
[ 702, 86 Jangmi-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, Republic of Korea ]
Business Registration Number: 131111-0712123
Complaint / Feedback Email: support@pyjukr.com
Response Time: We aim to respond to all inquiries within 5 business days.
If You are located in the Republic of Korea and believe We have not adequately addressed Your privacy concern, You may also file a complaint with the Personal Information Protection Commission (PIPC) at www.pipc.go.kr.